Sylva is on a mission to create a sense of belonging online by operating and nurturing niche online communities.
Inform Growth has helped Sylva organize and action data from acquired communities.
"Working with Jaron has been a game-changer for our business. His expertise in integrating Hubspot CRM and optimizing data analytics tools like Heap and Google Analytics 4 has revolutionized our data-driven decision-making capabilities. With Jaron's guidance, we've seen significant increases in lead generation, member applications, and conversion rates - a 30%+ lift in member applications in one of our key businesses alone! What sets Jaron apart is his willingness to dive deep into each project, tailoring solutions to our unique needs and ensuring seamless implementation. His comprehensive approach and first-principle thinking have been instrumental in streamlining our workflow processes, enhancing the user experience, and driving real results for our business."
Co-Founder, Head of Product
Key Projects
Migrated contacts from acquired communities from their CRM systems into a unified HubSpot instance using business units and custom objects to keep contacts separate. Reduced CRM cost by 40%
Designed and built a sophisticated reporting infrastructure to track website usage and user sessions, measuring conversions and interactions with assets post-conversion at all stages of the sales funnel. Implemented A/B tests that resulted in a 30%+ lift in member applications.
Integrated the HubSpot with external tools such as Stripe, Snowflake, Memberstack, Outseta, and enrichment tools to enhance the view of the customer journey and segment contacts based on specific attributes.
Created the backend infrastructure for partners to integrate their Greenouse, Lever or Ashby ATS systems so that job posts automatically post and updated. Used LLMs to automatically categorize Jobs for SEO.
Created 200+ workflows to streamline operations using HubSpot workflows, Zapier and Pipedream. These workflows maintain CRM hygene, manage inbound leads, send marketing campaigns and more.
Designed and built a scalable system to enrich lists of contacts using information from linkedin for segmentation and personalization. Enriches 30,000+ contacts a month.
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